New to Direct Marketing?
B2B Marketing

Direct Marketing is an approach to sales communication that makes personal contact with either known customers or prospects and asks for a response. Direct Marketing can include a wide range of media, including; 

• Mail
• Telephone
• SMS
• Email
• Off-the-page advertising
• Broadcast media
• Internet  

The response that you request can be however you chose, for example:

• Phone - ask them to phone a specific number
• Email - request that they send an email to a particular address
• Website - provide a web address for them to visit and get further information
• Coupons - ask the recipient to fill it in and post it back to you  

For each of these methods you can gather more data about your customers and prospects for future campaigns. And, more importantly, you can measure how effective your campaign has been and calculate a return on investment.

Read through our Guide to Direct Marketing for further information or speak to one of our helpful data experts by calling 08700 12 11 11.

Simply drop us a line for further information on how any of our solutions could meet your business needs.