pH
What is it?
pH, an Experian company provides strategic insights that go beyond classical segmentation variables such as industry sector and company size.
Instead, it gives you competitive performance benchmarks, such as growth, productivity; behavioural predictors, such as "lifestyle", "generosity"; and financial strength variables, based on balance sheet and P&L ratios – not only to predict default but to capture willingness to spend.
pH's predictive and original models for future default risk and likely future growth paths, provide you with the strategic insights needed to identify business opportunities and business risk.
How can it help you?
Combining and integrating, record by record, the data provided by data suppliers, enables us to build on the strengths of each in order to achieve a larger view than any of our single sources. These include Experian, Prospect Swetenhams, Thomson, Companies House, Market Location, and PAF.
Key facts
- pH's predictive and original business analysis models provide revealing strategic insights to help businesses address both business risk and opportunities.
- pH do not construct from customer attributes a set of standard generic 'lifestyle' profiles. Instead, we tailor-make models to reflect your footprint within your industry, customised to each product.
- The approach is rigorous, revealing, and as a result, has proved to be a source of significant competitive advantage.
For strategic insights visit
www.phgroup.com »
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