Credit forums · Marketing insights · Credit insights · Partners · Links ·
Whether business is sailing or sinking, history has shown that abandoning the marketing ship is never a good move.
When the UK first entered the latest recession, many businesses started thinking about cutting back in the short term on what they considered ‘non-essential spending’ to lower overheads and keep profit margins acceptable. For many businesses the first victim was the marketing budget.
The UK is now in the longest recession since the war and many businesses that ‘temporarily’ cut back on marketing spend in order to ride out the storm, are finding themselves getting left behind by those that continued to market in the downturn.
To get instant access to the full article and additional resources, sign up for Free »
Click here to go back to Marketing insights »
Market directly to low-risk and stable businesses
Achieve your mailing targets
Unearth potential in your data
Gain strategic insights about your market
Keep your data clean
Enrich your data
Instant access to Customer, Market and Business insights
Forgot password? »
Not signed up? Register for free access to Experian insights.
© Experian Group 2010