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It is tempting to stay on familiar ground, especially when times are tough. But it is at times such as these that the unknown should be explored or golden opportunities could be missed.
It is amazing how many businesses still use a blanket approach to marketing, in the hope that their campaign might hit the right businesses at the right time. But how much of the marketing budget is being wasted by sticking to a method that has proven ‘somewhat’ successful in the past? Never before have marketers had to control costs or justify their market spending as much as they do now. In the current economic environment, can any waste of a budget be justified?
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