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Data reveals the true impact of the credit crunch on SMEs

High profile business failures are grist to the mill of those predicting a deep recession and B2B marketers, indeed marketers in general, could be forgiven for thinking that it’s simply too risky to go looking for new customers. But while credit is tight and fewer businesses are starting up, data from the B2B universe puts forward a different story on the impact of the recession on the UK’s SME population.

Many B2B marketers have already shifted their focus from customer acquisition to customer management in recent months, believing it’s easier and of course, less risky to stick to the customers they know will pay their bills and are more likely to remain solvent and in business. Sticking to what you know is a sensible approach, but at the same time are you in danger of missing out on opportunities from many of the sound businesses in the economy that could have a need for your products and services.

According to Experian’s Insight Report, there’s a danger that perception is starting to drive reality and so fuelling the downturn in the economy – and there’s certainly the data to support this argument in the B2B world.

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