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New Year. The traditional time for making those well-intentioned resolutions – drink less, exercise more, spend less time at work, spend more time at home, learn a new skill. In business too, January is a time for making a few new commitments and perhaps even starting afresh.
Look in the health sections of newspapers and magazines right now and they’re full of helpful hints and advice on getting fit, fighting the flab and getting into shape and really, it’s no different in the marketing space, with offers of data health checks, data audits and data clinics – all promising to ensure that your data is in tip top condition ready to face a brand new year.
But with such a wealth of offers out there, how do you distinguish the good from the not so good and the downright dismal if your data could do with a pep up?
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