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Micro marketing to micro businesses

According to the Federation of Small Businesses, small firms (with up to 50 employees) contribute more than 50 per cent of the UK turnover.  There are around 4.7million small businesses in the UK.  The vast majority of these (97 per cent) employ less than 20 people, while 95 per cent employ less than five people . These are the real micro-businesses.  Defined as those employing up to ten people, because of their small size these businesses are as much consumers as they are businesses – which means it’s critical to understand the business owner as well as the business.  The business owner often is the business and so the key to making a marketing message stand out rests with understanding this small business owner.

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