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Find out if the current economic climate has forced all marketers to re-think their approach to communications and the biggest buzz at the moment is the shift in marketing techniques. Some are saying that the traditional method of ‘inside-out’ marketing, which involves actively going out to the customers with information about a company and its products, is set to become extinct.
‘Outside–in’ marketing on the other hand, which starts with the customer first and creates a route back into the company and its products, is being hailed as the new and revolutionary way forward.
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