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Suppression is the just the tip of the iceberg when it comes to pre-screening
Experian figures show that insolvencies were down in the month of November, but the business climate is still volatile with many companies still struggling to survive. With this in mind it is now more important than ever to make sure resources are focused in the right areas and the valuable hours businesses put into targeting new clients is time and effort well spent.
A failing business can have a negative effect on other businesses and in an environment where the probability of targeting and acquiring failing business customers is high, the first step is to take them out of the equation.
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