28 April 2009
National Business Database User Guide
The National Business Database (NBD) user guide has been developed to help you get the best from the NBD and help you create targeted direct marketing.The NBD exclusively incorporates both Yellow Pages and Thomson information. Combine these with our multiple data sources Experian can provide you with one of the most complete and accurate source of business information available on the market.
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07 April 2009
Data reveals the true impact of the credit crunch on SMEs
Take a look at how data insights can help businesses to continue marketing through the credit crunch
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06 April 2009
The next frontier for Direct Mail?
Read how recent web developments now mean that there's a whole new channel emerging for delivering B2B Direct Mail campaigns
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06 April 2009
Closing the loop between sales and marketing
Find out how prospect nurturing within a closed loop marketing programme ensures Sales and Marketing in organisations work together
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24 March 2009
Experian Insight Report
Download Experian's first Insight Report, which uses our unique consumer and business information to identify new trends emerging in the UK economy. In the last year, a series of seismic events have left an indelible mark on business life as we know it. The rules of the game have changed, but what of the effects on consumers and businesses in the UK?
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19 March 2009
Experian and Business Link North West case study presentation
Experian's Business Marketing presentation "Making Data Speak" was presented at the TFM&A. Download your copy of the presentation here.
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18 March 2009
Steps to fixing customer retention issues
Experian's Business Marketing look at steps businesses can take to fix their customer retention issues, especially important at a time when delivering profitable growth is important.
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20 January 2009
Predictive Power Pays as Experian Signs up Payzone
Payzone, the leading European consumer payments and cash distribution network, has selected Experian®, the global information services company, to help it grow its retail business customer base, while undertaking accurate risk assessment on non-limited businesses.
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13 January 2009
Micro Marketing to Micro-businesses
Nick Frazer, General Manager, Business Marketing with Experian’s Business Information division looks at how to effectively target small business owners
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05 January 2009
Customer Acquisition and Management in Turbulent Times
Tony Pullen, Managing Director of Experian’s Business Information division, takes a look at what those in the commercial motor industry should be doing to take the risk out of acquiring new customers and managing existing customers in turbulent times.
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05 January 2009
Experian Data Reveals 2008 M&A and IPO Activity Levels
Experian®, the global information services company, today released its latest M&A and IPO data covering Q4 and year-end 2008 for the UK, North America and Europe.
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29 December 2008
Experian Suggests Small Business Resolutions for 2009
With market conditions impacting on all sizes of organisation in virtually every sector of the economy, Experian®, the global information services provider, today outlined a series of New Year’s resolutions for small businesses, providing those organisations most exposed to late payment and potential cash flow problems with advice to help them through the downturn.
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